The Alliance of Canadian Cinema, Television and Radio Artists (ACTRA) appeared before the House finance committee Monday to discuss job creation in the arts and culture sectors. Stephen Waddell, ACTRA national executive director, told the committee the government must act to ensure Canadian content is given enough shelf-space online. “The CRTC should be regulating broadcasting on the Internet, which is just another platform for delivery of content,” he said in his opening statement. “Until the CRTC sees the logic of this approach, we urge the government to provide incentives to private companies to feature Canadian digital content on their websites. We propose that the government amend the Income Tax Act to give advertisers tax deductions for advertising on Canadian-owned websites featuring our content.” ACTRA also told the committee that Canada needs more public investment in content creation and incentives to encourage private investment. “We urge this body to commit to renewed, and increased, long-term funding for the Canada Media Fund, Telefilm Canada, the Canadian Broadcasting Corporation and the National Film Board,” Tyrone Benskin, ACTRA vice-president, also told the committee. ACTRA said the government should increase the CBC’s annual federal allocation from $7 per capita to $40. The group added that the government should maintain Canadian ownership rules on broadcasting and telecom and increase the value of tax credits for video production. The committee meeting was held as part of the finance committee’s pre-budget consultations.