The CRTC announced Wednesday it will hold a consultation on a CBC application to amend its broadcasting licence for Category 1 specialty channel Bold. In April, the commission told the CBC to submit an alternative programming proposal for the service, ensuring its content reflects the living realities of rural Canadians, as its licence stipulates. The public broadcaster had originally sought to re-brand the station’s focus towards high-end drama and the performing arts. But the CBC has now proposed a new nature of service for the channel. “The licensee shall provide a national English-language Category 1 specialty television service for rural Canadian families, with a focus on adults 25-54. The service will provide information, interaction and entertainment from a rural perspective,” the CBC wrote in its application. “For the purposes of this condition, ‘rural Canadians’ shall be defined as individuals who live outside of the large urban centres, in small communities, and who predominantly make their living from the land and sea and/or through businesses that are directly associated with those that do.” The deadline for comments is Dec. 22, 2010.