The Canada Media Fund (CMF) announced Monday its program guidelines for the fiscal year starting April 1, 2011. “The changes announced today reflect much of what we heard during the extensive consultations undertaken this fall by the CMF,” Valerie Creighton, president and CEO of the CMF, said in a release. “We once again wish to thank our stakeholders for their time, advice and valued contributions.” As part of the changes, the CMF said it will amend its funding recoupment policy for projects financed at the production stage. “Producers who return the CMF’s investment will benefit from an increased share of future profits. Those who do so within a two-year period will receive an additional benefit. Also, in this stream, the CMF will no longer require an undivided share of copyright in the projects it funds in return for its equity investments,” the CMF said. For the convergent stream, the CMF said projects with basic digital media components will no longer qualify. The fund will continue to require broadcasters to allocate a minimum of 50 per cent of their envelopes to projects with “rich and substantial digital media components.” The CMF added that projects “with pre-existing rich and substantial digital media components will continue to be counted within this percentage, but at only half of the amount of the envelope allocation to such projects.” The CMF said that to encourage the production of more elaborate digital media content, the CMF’s maximum contribution to digital media components will be increased from $200,000 to $500,000 in the performance envelope program. The CMF said it will hold a webcast to explain the guidelines and any changes to the calculations in January 2011. It added that it made the decisions at its meeting on Nov. 25.