Establishing a value-for-signal regime would effectively subsidize BCE Inc.’s acquisition of CTVglobemedia Inc., Rogers Communications Inc. told the CRTC Thursday. “Canadian consumers will have to pay the costs of value for signal, and with vertical integration, will end up subsidizing the costs of BCE’s acquisition of CTV,” Ken Engelhart, Rogers’ senior vice-president of regulatory affairs, said. Thursday was the third day of the commission’s hearing on the CTV acquisition. Rogers said it conditionally supports the acquisition, but said it should only be approved if BCE is not allowed to take advantage of any future value-for-signal regime. The Federal Court of Appeal is currently considering whether the commission has the jurisdiction to implement a carriage regime where distributors would compensate conventional broadcasters for the carriage of their free, over-the-air signals. But Engelhart said allowing the transaction to move forward would eliminate the need for such a regime because vertical integration will ensure the financial viability of the CTV television network and CTVglobemedia’s A Channel stations. In November, CTV told the House heritage committee that it supports fee for carriage, adding that it must stand on its own as a new division of BCE. Bell, a distributor, said it could not clarify its position. Engelhart said that under a value-for-signal regime CTV could give Bell TV better pricing for its signals than it would competitors. On Tuesday, Bell president and CEO George Cope told the CRTC the company intends to respect the commission’s rules on undue preference and anti-competitive behaviour. MTS Allstream also told the commission Wednesday it is opposed to CTV being eligible to participate in a value for signal regime under BCE’s ownership.