Home Page News Briefs People Media Telecom Archives About Us
Advertising Subscribe Reuse & Permissions
The Hill Times Parliament Now The Lobby Monitor HTCareers Classifieds

PVRs will not eliminate TV advertising’s 30-second spot, experts say

News | 02/28/2011 8:47 pm EST

The popularity of personal video recorders (PVRs) and the power of television viewers to fast-forward through ads is leading to new advertising strategies. 

To keep reading, get a free trial.

Already a Subscriber?

Reuse & Permissions

Unauthorized distribution, transmission, reuse or republication of any and all content is strictly prohibited. To discuss re-use of this material, please contact:

Customer Care, 613-688-8821 | subscriptions@hilltimes.com