Shaw Media has appointed Graeme Mackrell to lead and build a new digital sales team. The company said Mackrell is building a new digital sales team, having added Lyna Sapijonis as the new manager of digital sales. Sapijonis previously served as part of the marketing ventures team at Shaw Media. Prior to joining Shaw, Lyna worked as vice-president of interactive for MAGI Communications. Mackrell has 14 years’ work experience with Shaw, most recently serving as director of the marketing ventures unit. Shaw Media, a division of Shaw Communications Inc., was created after the company acquired the broadcasting assets of Canwest Global Communications Inc. last year.