The Competition Bureau announced Tuesday that it is fining Bell Canada $10 million for “misleading” adveritisng about its services pricing. The bureau said in a release it has reached a deal with Bell that will see the company to stop making “misleading representations” and pay an administrative monetary penalty of $10 million, the maximum allowed under the Competition Act. Since December 2007, Bell has charged higher prices than advertised for services such as home phone, Internet, satellite TV and wireless, the Competition Bureau said. It said the advertised prices were not available to customers, and that additional mandatory fees such as TouchTone, modem rental and digital television service charges were “hidden from consumers in fine-print disclaimers.” The bureau noted that Bell's website advertised a bundle for home phone, Internet and television services for $69.90 per month but said it was not available to customers for the advertised price. The bureau said the lowest possible price for the bundle, including mandatory fees, was $80.27. Customers purchasing services individually also faced misleading information and the exclusion of additional fees from advertised prices, the bureau said. "I am pleased that Bell cooperated with the Bureau's investigation and is taking steps to correct the misleading advertisements," Melanie Aitken, the commissioner of competition, said in a statement. "When a price is offered to consumers, it must be accurate. Including a fine-print disclaimer is no licence to advertise prices that are not available." The bureau said that, in addition to paying the $10 million fine, Bell has agreed to modify all of its non-compliant advertisements within 60 days. Bell issued a release Tuesday that said the company “fundamentally disagrees with the Bureau's position.” Bell said it has always complied with the law and used comparable industry advertising practises, but that it decided to “immediately resolve the issue” and pay the fine.