Canadians would ditch TV before Internet and phones: Primus survey

Canadians would give up their televisions before their Internet connections or their phones, a new Angus Reid survey commissioned by Primus Canada says. According to the survey, 46 per cent of Canadian respondents would give up watching television before they would ditch using the Internet or their phones. About one-third would relinquish their phones to retain their Internet and television access, but only 20 per cent would give up their Internet access. Western Canadians were most likely to ditch TV rather than Internet and phones, with 61 per cent of British Columbians and 58 per cent of Albertans choosing that option, and women nationwide were also more willing to give up television, at 50 per cent compared to 41 per cent of men. The survey consulted 1,009 Canadian adults from May 23 to May 24, 2011, and was conducted online. It’s margin of error is ±3.1 per cent, 19 times out of 20. The survey also found that one-fifth of Canadians would turn down $1 million in order to keep the Internet, if given the choice of receiving that amount to never use it again. Income and education also factored into the results. Among those earning more than $100,000 per year, 52 per cent would forego television before phone or Internet, compared to 12 per cent who would give up the Internet to keep watching television and using their phone. Similarly, 54 per cent of post-university respondents chose to leave TV behind versus only 13 per cent who would give up the Internet.

Canadians would ditch TV before Internet and phones: Primus survey

Brief | July 21, 2011

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