Rogers Communications Inc. has acquired 100 per cent of specialty channel Setanta Sports Canada, The Globe and Mail reported Wednesday. Setanta is a popular sports channel that has the broadcasting rights to rugby and soccer matches, including the U.K.'s Barclays Premier League games. The Globe reported that Rogers reached an agreement in May to purchase the network, which it will rebrand as Sportsnet World effective Oct. 3. Rogers also owns and operates the Rogers Sportsnet specialty channel. “We want to continue to bolster, strengthen and build the Sportsnet brand,” Scott Moore, president of broadcasting at Rogers Media, told the Globe in an interview. “It didn’t seem to make sense to us—even though the service was strong and has met with a great deal of success—to support a separate sports television brand.” The company announced in June that it is also launching a national bi-weekly sports magazine called Sportsnet.