Quebecor Media Inc. acquired a majority stake in the Montreal Junior Hockey Club during the second quarter of 2011 to provide content for its new sports channel TVA Sports, the company said Wednesday. Formerly based in Verdun, Que., the team will be relocated to Blainville-Boisbriand, a northern suburb of Montréal, and rebranded as the Blainville-Boisbriand Armada. Quebecor president and CEO Pierre Karl Péladeau said in a statement that the acquisition will “give access to content for its existing and future content delivery platforms, particularly in view of the upcoming launch of the TVA Sports channel in early fall 2011.” Péladeau made the statement Wednesday in the company's second-quarter results, which reported that Quebecor's subscribers to cable, Internet, telephone, and mobile services increased by 52,700 from the previous quarter. Overall subscribers were up by 283,900 (6.9 per cent) during the 12-month period leading up to the end of the second quarter on June 30, 2011, the company said. Quebecor said subsidiary Videotron Ltée.'s net customer additions during the three-month period ending June 30, 2011 were 45,900 mobile subscribers; 11,800 cable telephone customers; 2,900 for cable Internet; and a net decline of 7,900 cable television subscribers, the company said. “All the cable television customers lost during the second-quarter moving season were recovered by July 15, 2011,” a release said. Quebecor said it had a total of 203,800 mobile subscribers as of June 30, 2011, and that it added 45,900 mobile connections during the quarter. The company said its wireless network now covers a population of six million. During the quarter, Quebecor also launched a new digital channel called Mlle targeted at women.