BCE Inc. subsidiary Bell Media announced this week that the company has appointed Steven Bickley to the new position of chief marketing officer and head of business development. The appointment was effective Aug. 30. As chief marketing officer, Bickley will unify marketing strategies across the company, Bell said in a release. As the head of business development, he will be responsible for leveraging Bell Media's assets and looking outside of the company for new business opportunities. Bickley has more than two decades' experience in telecommunications and media and has spent the past six years at Bell where he most recently served as senior vice-president of products and pricing for Bell's residential services. The company said Bickley helped launch its fibre television distribution service, Bell Fibe TV.