ACTRA, advertisers, reach tentative deal

The Association of Canadian Advertisers (ACA) and the Institute of Communication Agencies (ICA) have reached the terms of a new labour agreement with the Alliance of Canadian Cinema, Television and Radio Artists (ACTRA). ACTRA said in a release Tuesday that new proposed deal includes general increases in minimum fees of 2.5 per cent per year in a three-year agreement. There will also be a 1.5 per cent increase in residual payments and other fees to be paid for cable, specialty and media uses, ACTRA said. “We are pleased to have reached an agreement with the ad industry that provides significant increases in compensation to performers in television, radio, and new media commercials in Canada,” Stephen Waddell, ACTRA’s chief negotiator and national executive director, said in a release. “he parties also agreed on new provisions according performers greater dignity and respect on set. The settlement also gives advertisers and agencies more flexibility to feature CEOs and employees of the advertiser; as well as winners in lottery commercials,” ACTRA said in a release. “The ad industry will also benefit from the opportunity to be able to prepay residuals at a discounted rate for one-year’s use of broadcast commercials in new media.” ACTRA said its members will vote on the terms of the new agreement by way of a mailed referendum ballot process. If the new agreement receives enough support, it will go into effect Oct. 31, 2011. ACTRA represents 22,000 members working in Canada.

ACTRA, advertisers, reach tentative deal

Brief | September 20, 2011

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