Shaw Communications Inc. will no longer be required to keep direct-to-home service Shaw Direct separate from its Shaw Cable service, the CRTC said on Wednesday. In a release, the commission said Shaw submitted that the particular licence requirements related to structural separation were no longer needed because there is now a competitive and sustainable broadcasting distribution market, and because broadcasting distribution regulations address undue preferences and disadvantages. Shaw added that the previous requirements ‘discriminated’ against Shaw Direct because the commission did not impose similar rules upon any of its competitors, the CRTC noted. The company submitted that those regulations prevented its Shaw Direct service from taking advantage of other services such as “bundling opportunities, and innovating to respond to customer demands in response to the increased threat of regulated and unregulated competitors,” the commission said. Upon reviewing Shaw’s request, the commission said the structural separation conditions of licence are no longer needed because the distribution market has become more competitive. The particular conditions were imposed at a time when direct-to-home broadcast distributors were new players and Shaw was the only owner of terrestrial broadcast distributors, direct-to-home services, and satellite relay distribution undertakings, the CRTC said. The decision pertains to Shaw’s direct-to-home operations only, the commission added.