TV advertising rose 9.2% in 2010: StatsCan

Operating revenues in the television broadcasting sector grew by 8 per cent from 2009 to reach $7.1 billion in 2010, Statistics Canada reported this week. In a release, Statistics Canada said it was the sector’s largest annual increase since 2003. The agency said advertising revenues overall grew by 9.2 per cent in 2010 to reach $3.4 billion, recovering from an 8.3 per cent fall the previous year. Private conventional television revenues were also up by 8.8 per cent, reaching $2.2 billion in 2010. Statistics Canada said the number grew from a decline of 7.7 per cent in 2009, which was the largest annual decrease in 30 years. Before interest and taxes, profits for private conventional television were $5.4 million in 2010. Statistics Canada said operating revenues for pay and specialty television reached $3.5 billion in 2010, showing an increase of 11.1 per cent year-over-year. “This growth exceeded that of private conventional television (+8.8%) and public and non-commercial television (+0.4%),” Statistics Canada said. In total, the profit margin of pay and specialty segments rose to 25.4 per cent from 23.4 per cent in 2009, reaching $877.3 million before interest and taxes in 2010. Statistics Canada said revenues for pay and specialty television made up 31.7 per cent of the television industry’s total operating revenues. The number is up from 22.5 per cent a decade ago. Subscription revenues for pay and speciality television accounted for 31.7 per cent of the television industry's total operating revenues in 2010, up from 22.5 per cent 10 years earlier. Statistics Canada said that specialty television increased slightly its share of the overall television advertising market to 32.6 per cent in 2010, up from 32 per cent in 2009.

TV advertising rose 9.2% in 2010: StatsCan

Brief | November 4, 2011

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