Nearly 25% of Canadians have dropped landlines: KPMG

Nearly a quarter of all Canadians have hung up their landline telephones for good, suggests a new survey by KPMG International. About 75 per cent of Canadian respondents told KPMG they still believe their landlines are important. The data is collected in the firm’s fifth annual Consumer and Convergence Report, which interviewed 9,600 people in 31 countries including 300 people across Canada. About four per cent of respondents around the world indicated they had eliminated their landlines over the past 12 months. When it comes to cable services, about 16 per cent of international respondents told KPMG that they would cancel their subscriptions over the next 12 months. KPMG reported that those numbers were highest in India and China. Canadian cancellations were not reported. In the mobile world, Canadians look at prices far more than their international counterparts when shopping for a mobile carrier, with 86 per cent of Canuck respondents citing price as a significant influence, versus 77 per cent internationally. Canadians were less likely than others to look at an operator’s coverage (75 per cent in Canada versus 80 per cent internationally) or at quality of customer service (75 per cent versus 78 per cent), the survey said. The availability of a specific device was also a significant factor for 60 per cent of Canadian and 54 per cent of international respondents. While 79 per cent of Canadian respondents had downloaded an app to their mobile, 61 per cent of those who did had only downloaded free apps and another 24 per cent said they paid for one in four downloads, KPMG said. These numbers suggest Canadians are slightly less likely to take advantage of free apps and considerably less likely to purchase any, the report said.

Nearly 25% of Canadians have dropped landlines: KPMG

Brief | December 7, 2011

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