Quebecor Media Inc. made a final push for less regulation as the CRTC’s French-language television licence renewal hearings came to a close Friday in Montreal. In an op-ed printed in the Journal de Montreal and the Journal de Quebec on Dec. 10, Pierre Dion, president and CEO of Quebecor subsidiary Groupe TVA Inc., said that to maintain its success, “TVA has consistently had to be renewed to adapt to the technological tsunami that has changed the audio-visual landscape and its business models in recent years.” During the hearings, TVA asked the commission for more flexibility in the form of a 75 per cent minimum requirement for Canadian content spending. TVA told the commission that greater flexibility would allow it to compete with unregulated over-the-top services such as Netflix and Apple TV. In the op-ed, Dion wrote that TVA has an interest in the economic and cultural development of Quebec but that contributions to it must be made to the best of the broadcaster’s ability in a competitive environment. Advocacy groups argued last Thursday that Astral Media Inc. would reduce its English-language Cancon spending if allowed to operate as a bilingual television group. John Riley, president of Astral Television Networks and Astral Télé Réseaux, said Friday that the broadcaster has aired the same number of Canadian feature films since 2006 and that Astral’s average licence fees have increased by 39 per cent.