Christos Nikitopoulos has been appointed to the position of vice-president of revenue planning and strategy at Rogers Media, the Rogers Communication Inc. subsidiary announced on Tuesday. In a release, Rogers said Nikitopoulos will lead the development of a centralized revenue planning and strategy team that will work across Rogers Media’s television, publishing, digital and radio platforms. “As Rogers Media continues to drive the individual and collective expansion of our powerful brands, Christos brings added strategic vision from the content and business side—both functionally and from a management perspective,” Shannon Valliant, vice-president of financial operations at Rogers Media, said in the release. “He’s the ideal candidate to help us formulate and execute an integrated cross-platform revenue generation strategy.” Rogers said that Nikitopoulos brings more than 18 years of experience to his new role. Nikitopoulos most recently held the positions of vice-president of sports at Shaw Media and vice-president of programming and revenue planning at Canada’s Olympic Broadcast Media Consortium.