Traditional TV, ‘neuromarketing,’ to play key roles in advertising in 2012: Deloitte
News | 01/21/2012 12:26 am EST
OTTAWA—Traditional television advertising and the use of Functional Magnetic Resonance Imaging (FMRI) are new and potentially “more effective” advertising strategies, Deloitte and Touche LLP’s TMT Predictions 2012 report says.
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