The Canada Media Fund (CMF) said Tuesday it has awarded 36 Canadian producers more than $16 million for new digital media projects. In a release, the CMF said the investment is part of the second round of its 2011-2012 experimental funding stream, which encourages the creation of digital media content and software applications. “The Canada Media Fund is pleased to invest in projects that continue to set the standard for innovation across Canada and the world,” Valerie Creighton, president and CEO of the CMF, said in the release. “We saw an increase in the number of applications and funding demand which means that the creative talent continues to develop innovative ideas with which Canadians want to interact.” The CMF said more than 175 applications were received in the development, production and marketing categories. Approximately $4 million went to development project support, $12 million to production support and an additional $300,000 for marketing, the CMF said. Fourteen development projects received an average of $273,000, while 23 production projects from across Canada received an average commitment of $520,000. The CMF added that out of 11 projects requesting marketing support, one project from Alberta and one project from British Columbia received an average commitment of $151,000. The CMF said “a jury of digital media experts from Canada and abroad assessed applicants for production support based on innovation and the production team criteria.” Analysts from Telefilm Canada evaluated applications for development and marketing support, the CMF said.