A new report by the Seaboard Group research firm says Canada’s new entrant wireless carriers are “winning the race” for new customers. The report, released this week, analysed how many new subscribers the incumbent carriers and new entrants added during the fourth quarter of 2011. The report said incumbents Rogers Communications Inc., BCE Inc., and Telus Communications Co. added a combined 234,000 net subscriber additions over the period. Four new entrants, Wind Mobile, Public Mobile, Mobilicity and Videotron (owned by Quebecor Media Inc.), added a combined 218,000 net subscribers. The report said the numbers, drawn from quarterly financial reports and Seaboard Group estimates, show that “a competitive shift is under way in the marketplace” that is good for consumers. The report is a supplement to another released earlier this month, entitled “Long Term Evolutionary Challenge: Limiting Carrier Gluttony,” which argued that the presence of the new entrants has led to lower wireless prices for consumers in Canada’s major markets. The report also estimated that wireless spectrum frequencies awarded to the incumbents in 1985 is now worth about $20 billion. “hese are the same incumbents that decry any further support to today’s new entrants,” the Seaboard Group wrote, adding that the 700 MHz auction should reserve spectrum for small players.