Canadian Netflix subscribers tend to be TV lovers who use the online subscription service to supplement traditional television viewing, a new report by the Media Technology Monitor (MTM) says. “Netflix is for lovers of TV, not cord-cutters,” says the report, released Tuesday and entitled “Internet TV has Changed: The Rise of Netflix.” Since Netflix Inc. launched its over-the-top service in Canada, more than 10 per cent of Canadians have joined on as subscribers, the report said. About 83 per cent of those users continue to subscribe to a linear television service and more than one third subscribe to at least one pay TV service such as TMN, Movie Central or Super Ecran, the report said. On average, Netflix users watch about 5.7 hours of programming per week on the over-the-top platform, about 76 per cent of which is viewed on a connected TV, the report said. “In the eyes of subscribers, Netflix is more of a television service than an Internet service,” Mark Allen, director of research and strategic analysts for CBC/Radio-Canada and the report’s principal researcher, said in a statement. Netflix subscribers watch 28 per cent more TV than the average viewer, including their time on Netflix, the report said. It said the service is most popular among Canadians under the age of 50 and those with higher household incomes. It is also more popular in Western Canada, particularly Vancouver, Edmonton and Calgary, the report said. MTM conducted a telephone survey of 8,025 Canadians last fall.