For the first time, RIM Ltd.'s BlackBerry does not hold the top spot for smartphone shipments in Canada and is "trailing" be hind Apple Inc.'s iPhone, Bloomberg reported Thursday. "BlackBerry's loss of domestic preeminence shows the iPhone's user-friendly features and wealth of apps trump other considerations," Paul taylor, a fund manager at BMO Harris Private Banking in Toronto, told Bloomberg. According to data collected by IDC and Bloomberg, 2.08 million BlackBerrys shipped last year in Canada compared to 2.85 million iPhones. In February, ComScore reported that RIM had a “tenuous” lead in the Canadian smartphone market. The BlackBerry operating system accounted for about 32.6 per cent of the Canadian market at the end of 2011, with Apple Inc.’s iOS at 31.2 per cent and Google Inc.’s Android operating system at 27.8 per cent, ComScore said. Alfred DuPuy, of research firm Interbrand, told Bloomberg that RIM did not promote its devices well enough when the iPhone arrived in Canada and that RIM expected its device to "sell itself." RIM has said its BlackBerry 10 devices, to be released this year, will make substantial improvements on existing BlackBerry models.