The CRTC has released final regulations that will require broadcasters and broadcast distributors to control the volume of TV commercials, the commission announced on Tuesday. Consistent with a commission decision last September, the new rules will require Canadian broadcasters to adhere to the Advanced Television Systems Committee's (ATSC) standard for controlling television signals to minimize increased loudness during commercial messages vis-à-vis programming, the commission said in a release. The new rules required the commission to amend its standard requirements for video-on-demand (VOD) services by adding a provision that would allow broadcasters to control the volume of commercial messages, the commission noted. The rules “bring us a step closer to our goal of eliminating loud TV ads,” Leonard Katz, acting CRTC chairman, said in a statement. In a release, the commission said a number of broadcast distributors raised concerns about some of the proposed requirements during a consultation process earlier this year. Canadian Cable Systems Alliance Inc. (CCSA), MTS Allstream Inc., Bragg Communication Inc. subsidiary Eastlink, and Rogers Communications Inc. all raised concerns regarding the proposed requirement that broadcast distributors be held responsible for ensuring the non-Canadian signals they carry comply with the new loudness control measures. According to the CRTC, the distributors said they do not have to ability to ensure that non-Canadian programming adheres to the regulations and that technical solutions to ensure their compliance would be costly. CCSA and Eastlink also requested exemptions from the rule for broadcast distributors with 2,000 or less subscribers, citing cost concerns. The Commission countered that the distributors have the technical ability to control the loudness of non-Canadian commercials and argued that distributors with 2,000 of fewer subscribers already face reduced requirements in other areas. All of the new regulations will take effect by Sept. 1, the commission said.