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Multi-platform viewing key to Olympic broadcasting success: Hendren

News | 08/17/2012 7:45 pm EDT

CBC/Radio-Canada should model its coverage of the Sochi 2014 and Rio 2016 Olympic Games on the successful multi-platform efforts of this year’s London Summer Olympics, but may still have a hard time turning a profit, Gordon Hendren, president of Charlton Strategic Research Inc., says.

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