Executives turning to digital video brand advertising: survey
News | 09/26/2012 2:30 pm EDT
A rising number of Canadian advertisers are looking at digital videos to support advertising projects and nearly half of them prefer to advertise on the online platforms of traditional broadcasters, a new report by IAB Canada and digital video ad firm BrightRoll Inc. said.
This content is available to wirereport.ca subscribers
Already a subscriber? Sign in here
Unlock all the Canadian telecom, broadcasting and digital media news you need.
Take a free trial or subscribe to The Wire Report now.
FREE TRIAL
Two weeks free access to thewirereport.ca and our exlusive newsletters.
SUBSCRIBE
Unlimited access to thewirereport.ca and our exlusive newsletters.