Broadcasters should develop ‘second screen’ apps for top shows: report
News | 10/26/2012 4:34 pm EDT
Broadcasters should develop “second screen” apps associated with their top shows and content to better draw in viewers and sell more effective advertising, said a new report by Evolumedia Group and co-published by the Canada Media Fund (CMF).
This content is available to wirereport.ca subscribers
Already a subscriber? Sign in here
Unlock all the Canadian telecom, broadcasting and digital media news you need.
Take a free trial or subscribe to The Wire Report now.
FREE TRIAL
Two weeks free access to thewirereport.ca and our exlusive newsletters.
SUBSCRIBE
Unlimited access to thewirereport.ca and our exlusive newsletters.