Adam Ashton, the former head of Canada’s Olympic Broadcast Media Consortium, is joining BCE Inc. subsidiary Bell Media as senior vice-president of business operations, the company said. In a release Thursday, Bell said Ashton will be tasked with overseeing a “unified approach” to the company’s revenue management, research, and Bell Media agency operations. Ashton was appointed president of the Olympic broadcast consortium in August 2010 after serving for nearly three years as vice-president of marketing at the group. The consortium was a partnership between Bell-owned CTV and Rogers Communications Inc., and covered the 2010 Vancouver Olympics and 2012 Summer Games in London. He also worked for ten years as vice-president of marketing at Bell-owned specialty sports channel TSN. Ashton’s new position is effective immediately, Bell said.