Parents spend more time online, less on TV: MTM

Canadians with children spend more time online and less time in front of the TV, a report from the Media Technology Monitor (MTM) said. MTM, a joint-research project between CBC/Radio-Canada and BBM Analytics, said in a Dec. 1 report, released Monday, that Canadians with children spend an average of 16.4 hours on the Internet each week compared to an average of 14.3 hours for those without children. It said people with children spend an average of 12.2 hours watching TV each week compared to a Canadian average of 15 hours each week. MTM said the living room television is “increasingly being used as a multimedia hub,” with about two-thirds of children having access to the Internet while they watch TV. According to the research, 64 per cent of Canadians with children access the Internet while watching television. “One in seven families with children in the household talk about TV on Facebook and Twitter,” the report said. The results are based on MTM's spring 2012 survey of 4,014 respondents across Canada and has a margin of error of plus or minus 1.5 percentage points, accurate 19 times out of 20. The report said “more than half,” or 56 per cent, of Canadians with children own a smartphone compared to 41 per cent of the general population. A second MTM report dated Dec. 6 and released Monday on Gen Y, titled “A Profile of Gen Yers’ Media Technology Adoption and Use,” said anglophone 18-to-31 year-olds spend about 24 hours per week online. The report said those people are “major multi-taskers,” with 78 per cent accessing the Internet while watching television. In comparison to Internet use, the report said people in Gen Y spend 9.4 hours per week watching television. “On average, Gen Y spends four times as much time watching online TV than older generations,” at a rate of 2.8 hours to 0.7, the report said. MTM said two-thirds of Gen Y has a gaming console compared to 40 per cent of the general population. The Gen Y report was based on Forum Research Group polls conducted between Oct. 5 and Nov. 20, 2011, and March 7 to April 15, 2012. MTM said the results are based on a survey of 6,019 anglophones and are accurate within plus or minus 1.2 percentage points, accurate 19 times out of 20. news@thewirereport.ca

Parents spend more time online, less on TV: MTM

News | 12/10/2012 10:20 pm EST

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