Quebec newspaper La Presse, owned by Power Corporation of Canada, launched a new, free iPad app, the company said, following three years of research and a $40-million investment. La Presse said in a release Thursday that readers can sign up for free access to its new digital edition, which will be added to the newspaper's existing print, website, and mobile platforms. "We chose the iPad for its outstanding content-presentation abilities and its potential as an advertising vehicle. The iPad is also the most widely used tablet device among our subscribers, and the most popular in Québec,” Guy Crevier, president and publisher of La Presse, said in a statement. “La Presse+ is being offered on a free-subscription basis, because we believe in the irreversible phenomenon of the availability of information free of charge on digital platforms. This launch is a significant milestone, and La Presse+ now becomes the flagship platform of our entire information ecosystem,” he said. The La Presse+ app delivers a daily digital edition at 5:30 a.m., seven days a week, the release said, with content presented in the forms of text, interactive images, videos, photo galleries, tabbed folders and scrolling screens. “everal new columnists and contributors, all well-known and influential, will be joining La Presse+ on a regular basis, providing columns and exclusive video capsules,” the release said. “Users will also have exclusive access to a brand-new section, Pause ('Break'), published Monday to Saturday with a different theme focus each day. Pause will accompany readers in their everyday lives, providing original, realistic and inspiring solutions for all lifestyle areas, including family, health, food, fashion, and more,” the company said.