Ron Close was appointed to the position of president and CEO of Pelmorex Media Inc., the company said Wednesday. In a release, Pelmorex, the parent company of The Weather Network, Météomédia, Travelers Network, Beat The Traffic and eltiempo.es, said Close will replace Pierre L. Morrissette in the position, who has been chairman and CEO of Pelmorex since its creation in 1989. Morrissette will continue as the executive chairman of the company’s board, the release said. Pelmorex said Close has a “wealth of experience” in the industry, having previously served as the president of BCE Inc.’s Bell New Ventures unit, and as a co-founder and CEO of Netcom Canada Inc., a Toronto-based research and investment company. Close has been the executive entrepreneur-in-residence at The Richard Ivey School of Business and at MaRS Discovery District over the past five years, Pelmorex said.