CBC/Radio-Canada will change the name of its French-language broadcaster, previously Radio-Canada, to “ICI,” the public broadcaster said Wednesday. In a notice posted on Radio-Canada's French-language website, CBC said the name change will allow it to harmonize its name across its French-language platforms. Ten platforms will be effected by the change, which will be phased in across those platforms starting Aug. 19. The Crown corporation's legal name will not be affected, the notice said. Heritage Minister James Moore said the change, which will drop the word Canada from the CBC's French-language brand name, was “concerning for a lot Canadians,”the Globe and Mail reported. “CBC has to make it clear to Canadians that the brand and the presence of Canada, in Canada’s public broadcaster, should not be diminished in any part of this country,” the Globe quoted Moore as saying.