An rising number of anglophone Canadians are watching full TV programs over the Internet, Media Technology Monitor said in a new report. MTM, a joint research project between CBC/Radio-Canada and BBM Analytics, said in a July 25 report on video streaming that 28 per cent of anglophone Canadians watched a complete episode of a TV program online in March and April of this year. That number was up from 24 per cent last fall, and from 22 per cent in spring 2012, the research group said. Overall, 74 per cent of anglophone Canadians watched online video in March and April of this year, up from 69 per cent in the fall of 2011. Thirty-eight per cent watched at least part of a TV program over the Internet in that time, MTM said. “While watching shows or clips online is growing slowly, watching entire programs online is really taking hold,” the report said. “Three-quarters of people who watched Internet TV watched an entire TV program online in the past month.” The results of the MTM report is based on a telephone survey of 2,013 anglophones conducted by Forum Research Inc. in March and April. MTM said the survey found that online television viewing is complementing, not replacing, traditional TV, noting that five per cent of respondents watch TV programming on new media platforms exclusively. In a separate report on Netflix Inc.’s video streaming service, MTM said 25 per cent of anglophone Canadians subscribe to Netflix, an increase from 13 per cent a year earlier. Of those subscribers, 21 per cent use Netflix in a typical week and 84 per cent also subscribe to a television service, MTM said. “Netflix is for lovers of TV, not cord-cutters: most subscribe to TV, and also subscribe to premium pay TV; overall, they are heavy TV content viewers,” the report said.