Google Inc. has opened talks to acquire the rights to the National Football League’s (NFL) “Sunday Ticket” subscription TV service, tech blog AllThingsDigital reported on Tuesday. U.S. broadcast distributor DirecTV currently holds the American rights to the Sunday Ticket service, which allows subscribers to watch out-of-market NFL games each Sunday during the league’s regular season. The service is widely available through multiple broadcast distributors in Canada, including BCE Inc., Cogeco Cable Inc., Rogers Communications Inc., Shaw Communications Inc. and Telus Corp. AllThingsDigital, citing anonymous sources, said Google chief executive Larry Page and Robert Kyncl, head of content and business operations at Google’s YouTube subsidiary, met with NFL representatives to discuss the rights to the Sunday Ticket package, among other topics. In July, Google released Chromecast, a device allowing users to play video and audio files on their TVs while controlling the content and playing options through their mobile devices or computers. The company has also been approaching content producers about licensing content for a new, cable-like subscription TV service offered over broadband, the Wall Street Journal reported last month.