Videotron Ltd. rolled out two-year mobile plans that won’t increase customers’ monthly service rates, the company said. In a release Wednesday, the Quebecor Media Inc. subsidiary said customers will now be able to “pay for all the mobile devices they carry in 24 months,” marking an end to the three-year service contracts previously offered by the company. The move will ensure Videotron’s mobile service contracts abide by the rules of the CRTC’s wireless code, released in June, which says mobile providers must allow their customers to exit their service contracts after 24 months without facing a cancellation fee. Previously, wireless carriers have subsidized consumers’ costs of acquiring high-end mobile phones, amortizing that cost over the length of a three-year service contract. Other wireless carriers began rolling out new, two-year service plans in July to reflect the new rules. “In another example of its inclination to do things differently, Videotron has also announced that, unlike its competitors, it will not increase the prices of its newly enhanced mobile plans,” the company said in its release. Videotron spokeswoman Katia Reyburn said in an emailed statement Wednesday that consumers' upfront cost of acquiring phones from the company will also remain the same.