Total media advertising revenue across all platforms rose to $12.5 billion in 2012 from $12 billion a year earlier, the Television Bureau of Canada (TVB) said. In a report called “Net Advertising Revenue,” released Thursday, TVB said Internet ad revenue, including earnings from "traditional" media publishers, rose from $2.7 billion in 2011 to $3.1 billion in 2012. TVB said 61 per cent of that revenue “is derived from listings such as search and classified & directories,” while online video and display advertising, which is most comparable to traditional brand advertising, represented 33 per cent online revenue, or $1 billion. "The remaining 6% of online revenue is derived from mobile, gaming and email," the report said. TVB said that, not counting online revenue, in 2012, linear TV raised $3.5 billion in advertising revenue and daily newspapers $2 billion. With online revenue included in the total, linear TV raised $3.6 billion and daily newspapers $2.3 billion. Revenues for radio and weekly newspapers were $1.6 billion and $1.3 billion respectively, TVB said. Including online revenue, television ad revenue dropped from $3.65 billion in 2011 to $3.58 in 2012, while revenues for daily newspapers rose from $2.22 to $2.26 billion in the same time period, the report said. Radio ad revenues rose from $1.58 billion in 2011 to $1.59 billion in 2012, while ad revenues for community newspapers increased from $1.21 billion to $1.29 billion, it said.