Netflix Inc. is in talks with broadcast distributors in the United States to make its video streaming service available through the providers’ set-top boxes, the Wall Street Journal reported. In a report citing anonymous sources Sunday, WSJ said Netflix is asking the distributors to load a Netflix app on their set-top boxes, which consumers use to access their TV services. The company has a similar deal with U.K. cable provider Virgin Media Inc., WSJ said, and has not yet reached any such deals with American providers. One potential barrier to a deal is Netflix’s insistence on connecting special servers to the providers’ networks, WSJ said, noting that “the talks are in early stages and no deal is imminent.” Comcast Corp., Time Warner Cable Inc., AT&T Inc. and Verizon Communications Inc. have so far “declined to use the technology,” WSJ added, stating that they are “concerned that such an arrangement would lead other online services to ask for special treatment,” WSJ said. Netflix, an online subscription streaming service that is used in an estimated 2.8 million Canadian households, said in a release Monday that it will expand its production of original content through a new agreement with Sony Corp.’s U.S. production company. Netflix said in a release Monday that it has ordered a 13-episode season of a new original series from Sony Pictures Television, which would become the first major TV production studio to make original content for the streaming service. The “psychological thriller” is scheduled to begin production in early 2014, Netflix said in a release. Netflix signed in June a multi-year contract for original content with DreamWorks Animation SKG Inc.