CRTC Chairman Jean-Pierre Blais said the television broadcasting framework needs to be adapted to the way people watch television today. “We need to effectively develop a regulatory framework that will be flexible enough to be adapted to the new technological reality, and the way people consume their television,” Blais said in an interview aired Thursday on Radio-Canada radio program L'heure du monde. When asked whether this means the commission is going to refashion the way television functions in this country, Blais said, “Absolutely," in the sense that the regulatory system needs to keep up to date with the increasing consumer choice available. Blais said in the interview that traditional television used to be watched in groups, such as families at home. “Everyone knows all that has been shattered,” Blais said, adding choice in television viewing has exploded with more channels, platforms and devices. Last month, the CRTC launched a broad, public consultation that asks consumers for ideas about the future of the Canadian television system. The Conservative government’s throne speech last month said the government will implement TV channel "unbundling," or a pick-and-pay regime to give consumers the flexibility to individually subscribe to the specialty channels they want. The Wire Report reported this week that, last year, then-heritage minister James Moore told incoming CRTC Chairman Blais in an introductory letter that he would like to see the commission “comprehensively address consumer affordability” issues.