The CRTC certified Telus Corp.'s proposed Telus Fund as a new independent production fund, the commission said. In a decision Friday, the CRTC said broadcast and video-on-demand distributors will be allowed to direct some of their required annual Canadian programming contributions to the Telus Fund to help finance “the creation of programming portraying social and technological innovation in the field of health and wellness.” Under CRTC rules, broadcast and video-on-demand distributors are required to direct a portion of their annual revenues towards independent production funds, such as the Canada Media Fund, to help fund Canadian programming. The CRTC said in its decision that it had denied Telus' request to spend up to eight per cent of the fund's proceeds on administration during its first three years in operation. Commission rules require that production funds spend no more than five per cent of their funding on administration, the decision said. As part of the decision, the commission also denied Telus' request to transfer to the Telus Fund its unpaid production fund contributions that the company has accumulated over the last three broadcast years. It ordered Telus to direct those funds to to the Canada Media Fund.