With Canada's two biggest cable companies on the verge of launching an online streaming service, an Internet analytics company says the market is ripe for a new over-the-top (OTT) service in Canada. Sandvine Inc. issued a press release Thursday with various data about online traffic, including that Netflix Inc. customers account for 30 to 40 per cent of download traffic in Canada during the peak evening viewing hours, up from 13.5 per cent three years ago. Sandvine said no other OTT service in Canada reaches one per cent of evening traffic, "making Canada a prime candidate for the introduction of new streaming options." Last month, Rogers Communications Inc. and Shaw Communications Inc. announced a joint online streaming service called Shomi, to launch in November. Rogers spokeswoman Jennifer Kett said the company agrees there is a need for more OTT options in Canada. " The OTT market in Canada is underserved as Canadian viewing habits are rapidly changing," she said in an email. While Netflix is the dominant OTT service in the United States as well, Sandvine said competition is more viable there with services from Amazon.com Inc., Hulu and Home Box Office Inc. (HBO) accounting for a combined seven per cent of peak download traffic. The release said peer-to-peer filesharing accounts for more than 15 per cent of overall online traffic on certain fixed networks in Canada, compared to less than 10 per cent in the U.S. In terms of mobile downloads in Canada, Sandvine said the biggest single source is YouTube, accounting for more than 20 per cent of the traffic in Canada. It said about 25 per cent of download traffic is from social networks, with the most popular ones being Facebook, Instagram and Twitter.