A survey done for BCE Inc.'s Bell Media showed most Canadians support broadcasters' rights over the ability to watch U.S. commercials during the Super Bowl. According to polling results released Monday and conducted by Nanos Research for Bell, which holds the Canadian rights to the game, 69 per cent said supporting broadcasters who have paid for the rights to programming was more important than being able to watch U.S. commercials during the Super Bowl. Twenty per cent said watching commercials was more important, and 11 per cent were undecided, according to a summary from Nanos. These figures come a little more than a month after the CRTC said, starting in 2017, simultaneous substitution will no longer be permitted for the Super Bowl, though it will remain an option conventional broadcasters have for other programming. The survey also indicated that 62 per cent of respondents were aware of the online availability of these commercials before, during and after the Super Bowl. Premising one question on the fact that 100 people out of the eight million Canadian who watched the Super Bowl last year complained to the CRTC about not being able to see U.S. commercials, the survey takers were asked what amount of complaints would warrant a policy change. There were 28 per cent saying at least 500,000 complaints should be needed, 19 per cent said 100,000, and nine per cent said 100 was enough. Nanos said the results were based on phone interviews 1,000 Canadians between Feb. 24 and March 1, and the figures are representative of the population within 3.1 percentage points, 19 times out of 20.