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Canadian media industry still behind on data, conference hears

News | 02/01/2018 7:57 pm EST
From left: moderator and editor of Playback Katie Bailey, Shaftesbury Films CEO Christina Jennings, Corus VP of research and consumer insights Mark Leslie, head of Wattpad Studios Aron Levitz, and CEO of Parrot Analytics Wared Seger discuss new data on Feb. 1, 2018. /Wire Report photo via Ahmad Hathout.

OTTAWA — The Canadian television industry is behind the curve when it comes to using data to tailor content to audiences and drive ad revenue, panelists at a media conference said Thursday.

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