Cogeco Inc. has a new senior vice-president of public affairs and communications, the telecom announced Tuesday, following the retirement of Ren\u00e9 Guimond. Marie-H\u00e9l\u00e8ne Labrie will replace Guimond, who Cogeco spokeswoman Nancy Bouffard confirmed is retiring from the position and Cogeco. Guimond was appointed to the position eight years ago and has held other roles at the company since 2005. \u201cRen\u00e9 wishes to devote more time to personal projects and will serve as Special Advisor to the Executive Chairman of the Board of Cogeco Inc. (Louis Audet) on an ad hoc basis,\u201d Bouffard said in an email. Audet stepped down from the CEO role in May. Labrie takes over with more than 20 years in government relations, public communications and marketing, a Tuesday release said. \u201cMarie-H\u00e9l\u00e8ne\u2019s extensive knowledge of government relations, marketing and communications as well as her diverse background in both traditional and new media make her an ideal candidate to take the helm of Cogeco\u2019s public affairs and communications team,\u201d Cogeco president and CEO Philippe Jett\u00e9 said in the release. \u201cShe will reinforce the communication of the long-term strategic vision of Cogeco as an innovative and customer-oriented communications and media organization in the digital age, by developing and implementing a comprehensive communication strategy,\u201d Jett\u00e9 added. Starting in 2008, Labrie held a similar position at cleantech company Enerkem. Prior to that, she held communications consultant roles at other companies, and before that had worked in different departments within the Canadian government in the 1990s. She has bachelor and master\u2019s degrees in business from Universit\u00e9 Laval.