The CRTC has ruled that Quebecor Inc.\u2019s Videotron must continue to participate in an industry-wide working group charged with creating a set-top box (STB) data measurement system.\u00a0 In April, Videotron walked away from the group, saying it didn\u2019t want to provide any of its data to the STB working group. In an April letter to the CRTC, Shaw Communications Inc.\u2019s vice president of regulatory affairs Dean Shaikh, writing on behalf of the working group, said that because of Videotron\u2019s withdrawal, Numeris -- the data collection organization contracted by the working group -- would not be able to meet the commission's September 19 deadline for getting the system up and running.\u00a0 In May, Videotron asked the CRTC to amend its license to remove the sections of their license requiring the company to provide data to the working group.\u00a0 On Friday however, the CRTC told Videotron it has to participate, and extended the deadline for the implementation of the system from its original date of September 19, 2019, to January 15, 2020.\u00a0\u00a0 The idea of a STB data measurement system was initially floated back in 2014 during the CRTC\u2019s Let\u2019s Talk TV consultations, and the commission eventually mandated the creation of the STB working group as part of license renewals for the country\u2019s broadcast distribution undertakings (BDUs) in 2018. The program is meant to create a consumer data clearinghouse of sorts for advertisers to better target their spending, and for broadcasters to better plan their programming in order to help BDUs compete against newer digital offerings.\u00a0 While the types of data collected vary amongst the BDUs, they have said they can collect data on ratings and viewer activity -- what people are watching and when they are watching it.\u00a0 Many of the largest broadcast distribution undertakings (BDUs) across the country are participating in the program. In addition to Videotron, the working group consists of Rogers Communications Inc., Shaw Communications Inc., Telus Corp., BCE Inc., Saskatchewan Telecommunications Holding Corp.,\u00a0 Bragg Communications Inc.\u2019s Eastlink, Cogeco Inc., and CBC\/Radio-Canada.\u00a0 Videotron had initially objected to participating in the program because it wouldn\u2019t be compensated for the data it would have to contribute to the system, a position the CRTC rejected in it\u2019s analysis of Videotron\u2019s application to walk away from the program.\u00a0 In its analysis, the CRTC cited the increase in the \u201ccord-cutting\u201d phenomenon. \u201cAn increasing number of Canadians are choosing to unsubscribe from their BDU\u2019s service every day, and many decide to get their programming from non-conventional sources,\u201d the commission said in its decision Friday. \u201cThe broadcasting industry is in need of all tools available to counter this trend. The Commission considers that the measurement system is one of those tools.\u201d\u00a0 In an intervention to the commission, Rogers said that the withdrawal of Videotron would mean that any data measurement system produced by Numeris would not be \u201ctruly national,\u201d given that Videotron holds a significant market share in Quebec. \u201cWithout Videotron\u2019s participation, Numeris will have significant gaps in its data that could not be filled by other BDUs,\u201d the submission read.