BCE Inc. will purchase Groupe V Media Inc.\u2019s conventional TV network V, Bell said in a press release Wednesday.\u00a0 The deal, which must still be approved by the CRTC, also includes \u201crelated digital assets including the ad-supported \u00a0service Noovo.ca,\u201d Bell said. The companies are not disclosing the purchase price. \u201cAs it is increasingly difficult to ensure the sustainability of a conventional channel within a non-integrated group, I have made the best decision for the future of V. Bell Media will certainly allow V to continue to evolve and reach out to the Qu\u00e9bec public on a massive scale,\u201d Groupe V M\u00e9dia president and founder Maxime R\u00e9millard said in the release. National Bank analyst Adam Shine noted that V has TV stations in Montreal, Quebec City, Saguenay, Sherbrooke, and Trois-Rivi\u00e8res, and affiliate stations in Gatineau, Rivi\u00e8re-du-Loup, and Val-d'Or, Que. \u201cWe estimate that V generates revenues of just over $60M\u201d and its earnings before interest, taxes, depreciation, and amortization (EBIDTA) are \u201caround breakeven,\u201d he said in a research note. \u201cBell might be paying $20M-$30M, but will likely benefit from tax losses produced by the network over the years.\u201d He said its market share in Quebec was 5.6 per cent in 2018, compared to CBC\/Radio-Canada\u2019s 13.4 per cent and Quebecor Inc.\u2019s TVA\u2019s at 23.7 per cent. \u201cA deeper-pocketed Bell, which doesn't yet own a French-language conventional TV network, can be expected to invest some money to strengthen V's programming and extract certain efficiencies to help turn the network slightly profitable,\u201d he said.