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Bell and Stingray partner on targeted ads for radio, audio streaming

Briefs | 09/26/2019 5:05 pm EDT

BCE Inc. and Stingray Group Inc. have launched a targeted advertising platform that allows ads to be placed on their radio stations, audio streaming apps and podcasts.

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BCE Inc.’s media division has launched a tool allowing its TV advertising clients to more specifically target audiences. Announced Wednesday, the proprietary Strategic Audience Management (SAM)...

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