BCE Inc. and Stingray Group Inc. have launched a targeted advertising platform that allows ads to be placed on their radio stations, audio streaming apps and podcasts. The companies said in a press release Thursday that the platform, called Audio360, “enables advertisers to target customized audio messages by grouping consumers according to "Passion Segments" based on shared personas and purchase intention data.” Those segments include categories such as “millennial moms,” “tech savvy urbanites” and “foodies.” “The result is a personalized audio advertising experience for listeners and more effective, platform-agnostic targeting for advertisers,” the release said. Stingray spokesperson Frédérique Gagnier said in an email that the platform "harmonizes existing data and research sources like Vividata and Numeris with proprietary digital and streaming audience intelligence. No personal information leading to the identification of individuals is used." Gagnier added that should "personal data be collected and used to build custom audience segments, Stingray and its partners would ensure to do so in compliance with the applicable laws and regulations." Bell introduced a targeted ad system for television earlier this year that resembles the one developed by Corus Entertainment Inc., whose "audience-based" ad-buying platform "Cynch" allows companies to purchase ads based on groups including "foodies" and "fashionistas." Back in 2017, Bell CEO George Cope said the company needs to do a better job of finding opportunities in emerging technology. That was two years after the company had to shut down and relaunched its first targeted ad program, which tracked subscribers’ internet and TV-viewing habits, as well as their mobile calling patterns and app use. Its response was due to the Privacy Commissioner’s Office threatening to take the company to court.