Motorcycles Galore.com hopes hybrid web/physical retail approach will pay off
Broadcast | April 19, 2001
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A Vancouver company hopes to set a new standard for Internet retailing with an experiment that combines ecommerce and bricks-and-mortar showrooms across the United States. The first phase of Motorcycles Galore Inc’s strategy was launched last week with a web retailing site. It will be followed over the next year with the opening of a chain of scooter shops. Company CEO Patrick Smyth says the hybrid approach should succeed where Internet-only properties have begun failing in critical numbers. This content is available to wirereport.ca subscribers Already a subscriber? Sign in here Unlock all the Canadian telecom, broadcasting and digital media news you need.Take a free trial or subscribe to The Wire Report now. FREE TRIALTwo weeks of free access to thewirereport.ca and our exclusive newsletters. SUBSCRIBEUnlimited access to thewirereport.ca and our exlusive newsletters. |