Although a formal announcement hasn’t been issued, Corus Entertainment Inc.’s newest vice-president is rumoured to be Lucie Lalumière, who has reportedly been tapped to head the Toronto-based firm’s interactive content efforts.
A veteran of new media with more than a decade’s worth of experience, Lalumière was most recently executive director of new media at CBC/Radio-Canada, where she oversaw news, sports, entertainment and current affairs content in both English and French. She also co-ordinated the crown corporation’s corporate new media initiatives.
Prior to her position at CBC/Radio-Canada, Lalumière held several senior positions at Bell Canada’s Sympatico content portal. She holds degrees from Université de Sherbrooke, McGill University and New York University.
Lalumière’s arrival at Corus is being heralded as the beginning of a new phase in interactivity at the broadcaster, which owns several local-market TV stations in Ontario as well as such specialty channels as Teletoon, Treehouse and YTV. "Hiring somebody of her caliber, it looks like Corus is certainly becoming much more serious about the interactive space," observed Ian Kelso, president of Toronto’s New Media Business Alliance.

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