Branding more important than ever for broadcasters in world of new technologies
News | 11/29/2005 5:00 am EST
Conventional and specialty TV branding is relevant and can help viewers know what to expect when they tune into a particular station, agreed participants in A Brand Apart: The New Marketing Imperative for Broadcasters, a panel at the Canadian Association of Broadcasters (CAB) convention on November 7 in Winnipeg. This content is available to wirereport.ca subscribers Already a subscriber? Sign in here Unlock all the Canadian telecom, broadcasting and digital media news you need.Take a free trial or subscribe to The Wire Report now. FREE TRIALTwo weeks free access to thewirereport.ca and our exlusive newsletters. SUBSCRIBEUnlimited access to thewirereport.ca and our exlusive newsletters. Reuse & PermissionsUnauthorized distribution, transmission, reuse or republication of any and all content is strictly prohibited. To discuss re-use of this material, please contact: Customer Care, 613-688-8821 | subscriptions@hilltimes.com |