Overnight, Astral brand all but disappears
Media | 07/05/2013 7:15 pm EDT
BCE Inc. didn’t waste any time in absorbing the former Astral Media Inc.
BCE, Canada’s largest vertically integrated communications and media company, formally gained control of Astral at 12:01 a.m. Friday, eight days after the CRTC gave its blessing to the company’s $3.38-billion acquisition of what was previously the country’s largest non-integrated broadcast company.
As of Friday morning, Astral’s old website now redirects viewers to the webpage of BCE's Bell Media division. Twitter now says the company’s old account, @Astral, no longer exists,
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