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Cision buys PR Newswire to ‘create global leader’

Media | 12/15/2015 3:51 pm EST

Cision, a multinational provider of media-intelligence services, announced Tuesday it has reached a deal to buy PR Newswire from UBM PLC. Cision said in a news release that PR Newswire, which operates a website for hosting news releases and other materials from various organizations, is "the largest distribution network of its kind in the world," and that the combination of the two companies will "create a global leader of communications software and services." “Bringing Cision and PR Newswire together will enable communicators to turn data into actionable insights — the necessary link between communications and business outcomes,” Cision CEO Peter Granat said in the release. “We are serious about building a comprehensive platform to help our...